Identity, environmental and marketing campaign design for Kimono Refashioned. Kimono Refashioned is the first exhibition to explore the impact of kimono on the world of fashion from the 1870s to now. Featuring works from the renowned Kyoto Costume Institute, it includes Japanese and Western designs, men’s and women’s apparel, and both exacting and impressionistic references to kimono. Kimono has influenced global fashion since Japan opened to the world in the late nineteenth century. Motifs used to decorate kimono, its form and silhouette, and its two-dimensional structure and linear cut have all been refashioned into a wide array of garments. Kimono revealed new possibilities in clothing design and helped to lay the foundations of contemporary clothing.
Client
Marketing, Communications, Curatorial
Process/Planning
RACI
Creative Services begins each exhibition with a RACI model that identifies primary stakeholders, key dates and deadlines. It outlines and defines the organizational process for the overall creative of the exhibition. Creative Services spends about 8 weeks on design, which includes preliminary sketches and refining drafts per scheduled review meetings with stakeholders.
Includes the Marketing Communications Strategic Plan for the overall positioning of the exhibition and Exhibition Design layouts for the overall in-gallery experience.
The creative brief outlines ways in which the designer should take important factors and elements into consideration, such as: choice of colors and typography, ideas to explore, as well as any co-organizer specifications for the campaign.
Design Solutions
The Art Director then develops preliminary sketches. From there, the team works together to refine drafts sharing with the stakeholders at the design review meetings. Here are the solutions that Creative Services provided and how the concepts developed and evolved over time.
First Draft
Second Draft
Final Creative
The third version was selected after adjustments were inputted into the final. As marketing testing proved that the Commes Des Garçon dress tested well in social, it was chosen as the lead image.
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