Brand Guidelines

These guidelines are the story and the rules of our brand. Consider these guidelines a tool to help make the right choices when creating communications — what to do and what not to do with design, words, images and photography.

We need to preserve the unity of the Asian Art Museum brand and ensure consistency across our communications. Our goal with these guidelines are to provide the freedom to create for specific needs without compromising the integrity and solidarity of the single Asian Art Museum brand.

The Asian Art Museum brand is more than a logo or a name. The brand expresses our personality and purpose and is our very essence.

Our brand promise:
Awaken the past, inspire the next.

________