Identity, environmental and marketing campaign design for Divine Bodies. The exhibition explores how ideal beauty is interpreted in different Asian cultures, how that beauty can be transformed by altering the forms of the body, how deities maintain their identity despite changes to their form, and how divine beings are represented after their death. What happens when the divine is given a body? Have gods created humans in their own image, or is it the other way around? How do people express their values through the ways they present their own bodies? Divine Bodies is a thought-provoking exhibition that explores intriguing questions like these raised by the sacred art traditions of Asia.
Client
Marketing, Communications, Curatorial
Process/Planning
RACI
Creative Services begins each exhibition with a RACI model that identifies primary stakeholders, key dates and deadlines. It outlines and defines the organizational process for the overall creative of the exhibition. Creative Services spends about 8 weeks on design, which includes preliminary sketches and refining drafts per scheduled review meetings with stakeholders.
Includes the Marketing Communications Strategic Plan for the overall positioning of the exhibition and Exhibition Design layouts for the overall in-gallery experience.
The creative brief outlines ways in which the designer should take important factors and elements into consideration, such as: choice of colors and typography, ideas to explore, as well as any co-organizer specifications for the campaign.
Design Solutions
The Art Director then develops preliminary sketches. From there, the team works together to refine drafts sharing with the stakeholders at the design review meetings. Here are the solutions that Creative Services provided and how the concepts developed and evolved over time.
First Draft
Final Creative
The first concept was selected as the strongest creative. We kept the minimal, clean look and toned down the blur in the initial draft. Paired with 3 strong lead images and a design treatment that was subtle and unobtrusive to the objects, we were able to capture the essence and feel of the exhibition.
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